|see more photos from linked news item|
The company has created edible six-pack rings that can feed sea turtles, birds and other animal life that comes in contact with them. They are made from the byproducts of beer, including barley and wheat and are 100% biodegradable. This is so cool because the widely used plastic rings can entangle wildlife, cause digestive problems and can kill those ingesting them!
I also love this idea because it turns a problem into a solution. It acknowledges that you can't make everyone stop drinking and littering but you can ask them to, at least, use their litter to feed animals! How great is that!
There are already good corporate citizens that give back to non-profits like your spcaLA! We encourage people to indulge and spoil their pets by shopping in our marketplace, the proceeds of which support pets who have yet no home.
Imagine though, what more creative and exceptional innovation can do for us all!
Let's drink (and feed) to that!