Viceland-WHY?

Why does Viceland feel a billboard suggesting that blending a live goldfish is something to advertise and be proud of?

I understand, and will defend to my death Viceland’s first amendment right to publish the billboard.  However, I must ask, is this the best your advertising company can do? Maybe “let’s not do it” is the better message for young people who will see this. Rather than being edgy or clever, the sign is advocating bad behavior just for shock value.

“f*** it, we’ll do it live” , in the context of blending a live creature, seems more the rallying call to sociopaths rather than to a television show.

Maybe, standing up for good against pressure rather than acquiescing to committing a crime is a better message.

Next time, rather than clutching your pearls and censoring the word “fuck”,  consider, instead, not suggesting a gross and violent act, and -

hiring a new advertising company.